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How Your Website’s Theme Affects SEO & Rankings

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The game of SEO is always changing. Search engines like Google and Bing are always being updated, refined, and improved to better identify what material should be displayed to users. Search engines use a variety of algorithms and parameters to make the material on the internet more relevant and useful. And when all of these factors are taken into account, SEO specialists’ lives get a little tougher.

Continue reading if you want to discover how your headless WordPress website’s performance affects your search engine optimization efforts. Below you’ll discover some useful facts that you can start using right now while planning your SEO strategy.

How Does Your Website’s Performance Affect SEO?

The page speed of your website is without a doubt one of the most crucial criteria. Your website may contain a well-designed page with an easy-to-understand message for your audience, but if they can’t get there in a decent amount of time (2 seconds or less), they’ll quit it before seeing anything or taking any useful action.

If you have any difficulties with page load time or web speed, you must solve them as quickly as possible if you want to maintain your website’s search engine rating. If you don’t have the necessary expertise, you should seek professional help. It’s advisable to use a third-party company specializing in SEO hosting services, such as SEO Host, to genuinely increase your website’s performance (in terms of SEO). If you want to flourish in the long term, features like dedicated IPs, private nameservers, and an SEO-friendly strategy are essential.

Website Performance And SEO

According to several studies, the longer it takes for your website to load, the fewer conversions your company will get through its principal touchpoint, which is your website. Long page load times are a crucial factor for the user experience, regardless of whether you are an eCommerce firm selling things, a business attempting to gather subscribers, or an organization trying to give vital information. You must keep in mind that visitors will not devote their limited attention to waiting for your website to load if they may have a more pleasant user experience on your competitor’s website. More from us on SEO: Is it Necessary to Choose Between SEO and PPC

Website Performance On Different Devices

The efficiency of your headless WordPress website should be a key consideration on all devices, not just desktops. Because they recognize that the bulk of their online client’s audience is mobile users, many web development companies prefer to embrace a mobile-first strategy. You simply cannot afford to have your website load slowly on mobile devices.

Back in the day, users were less demanding when it comes to mobile experiences. Slow page loading times, on the other hand, are no longer permitted. People dislike them, and algorithms despise them as well.

Google And Your Website’s Performance

A website with sluggish loading times also has low conversion rates. An underperforming traditional website, on the other hand, is hurting its SEO performance. As another major component in determining search ranking, Google is paying close attention to the load speeds of online sites. For example, according to Moz, a leading SEO expert, a poor page speed implies that search engines can scan fewer sites with their crawl budget. This, in turn, has a detrimental impact on indexation.

What Is A Decent Page Speed?

Although no one can give you an exact figure, the optimal web page speed is roughly 3 seconds. To be more specific, you are good if your headless WordPress theme based modern NextJS website loads in three seconds or fewer. The important thing to remember is that when it comes to page performance, your objective should be to make your entire website as quick as possible. Keep in mind that having a quick website might provide you a competitive edge by diverting people away from competitors that have slow websites. When visitors leave their site.

How Can You Improve The Website Speed And Responsiveness?

  • Reduce the number of redirects.
  • Reduce image size.
  • Get rid of flash format content.
  • Clean up code.

Conclusion:

It’s time to act and correct what needs to be changed when it comes to the most crucial aspects that impact your website’s performance and SEO efforts. Concentrate on making the website faster and cleaning up the code. Bring in a professional to further polish your business’s website once you’ve finished with that and other essentials. You must also exercise patience. The results will be available, however, they will not be available in one night. Modern headless WordPress Themes websites improve the performance and SEO ranking, like that of websites created with headless WordPress themes by background created with NextJS frontend. The website speed is 10x increased and highly secure and scalable.