In an increasingly connected market, digital marketing is a fundamental strategy for promoting your brokerage, insurance companies, and available coverage to your customers and prospects.
Everyone knows the importance of having auto insurance to protect their vehicles, but do your customers see the value in it? To answer this question, we must ask ourselves another question: how do you communicate the value of your products to your leads and customers in the digital environment?
In this era of Industry 4.0, the era of values, this is essential for an increase in sales and customer loyalty and, for that, some digital marketing strategies aimed at the insurance market can help your brokerage to differentiate itself from the competition in this regard.
With that, in this article, we list some of the main digital marketing strategies for your brokerage to embark on this environment and stay connected with your customers.
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site
An institutional website is the main starting point for a successful marketing strategy. This is where an initial contact will be made by a lead or customer looking for more information about your business and products. It is also to him that you will redirect all your communication actions, so it must be planned in a way that makes clear the purpose of your company and the value of the insurance you offer.
Therefore, investing in the construction of an informative and functional website is essential for your customers to get to know your brokerage in the digital environment, not to mention that, nowadays, not having a website is a sign of discredit.
blog
The blog is a key channel to demonstrate your broker’s expertise in the sector and keep your clients and leads well informed about the main news of the moment. But not only that.
Having a blog is essential for the SEO ( Search Engine Optimization ) of your website because, with the publication of articles built based on relevant keywords of interest to your customers, a blog can increase – and a lot – organic traffic from your broker’s website.
In addition, the blog is a very important tool for another marketing strategy that we will cover later in this text: Inbound Marketing.
Social networks
Over the years, social networks have proved to be very effective tools for companies in promoting their products or services, and, in the case of insurance brokers, this would be no different.
With a good social media presence, you are able to reach leads through organic or paid posts, directing them to your broker’s website. In addition, social networks such as Facebook, Instagram, Twitter, and LinkedIn are great real-time service channels through the comments field of the posts and inbox.
Email marketing
Email marketing remains an effective way for you to market your brokerage and products to leads and customers from a specific base. To optimize your shots and increase rates such as open and click-through rates, it is worth investing in an email automation tool, which brings us to the next topic on our list.
Inbound Marketing
This is where things start to get even better! If you’ve arrived at this topic, you surely know that it’s time for your broker to take it a step further and truly embark on the world of digital marketing results.
Inbound marketing is a strategy based on attracting and nurturing leads based on their stage in the purchase journey, where, through content and emails, you are able to make them progress in your conversion funnel so that, finally, become customers.
Image: HubSpot (Reproduction)
For an effective inbound marketing strategy, it is very important that you define personas that portray the main behaviors of your target audience so that you can create personalized content for each of them, increasing the chances of progression and conversion.
For this, a good blog, active use of social networks, an email trigger automation tool, among many others, are fundamental for a better application of this strategy.
Google My Business
Being well positioned on the main web search engine is a great way to stand out from the competition and promote your brokerage services, and Google My Business can help you with that!
Through the platform, your leads and customers will be able to check the main information about your business, such as an address, contact, opening hours, and much more, providing your brokerage with valuable access data and public actions within your page.
Endomarketing
Last but not least is internal marketing; after all, to communicate well with your customers, everyone in your brokerage must be on the same page. Therefore, it is essential that you invest in internal marketing actions within the company so that everyone is in tune with the broker’s news, new products available, promotions, and actions, providing a variety of valuable information to optimize customer service by all brokers.
Now that you already know good marketing strategies to promote the full value of your products to your customers, how about taking a step further and having all the information you need to make assertive strategic decisions and the right direction for your actions in your hands? Of marketing? The QuiverBI Solution offers this and much more for the growth of your brokerage!
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Analyze loss ratio indicators, identify customers, and see the impact on your business results, find out how much you and your team are generating revenue for the brokerage and what the percentage of commission is, know the cancellation rates to see if they are affecting your broker’s bottom line and much more!
