The perfect website is the site that manages to connect your company with the key audience: your customers, current and potential.
Having a performing and user-oriented website is essential for an effective digital marketing plan because it is thanks to it that we can “position ourselves” online, that is, be found by potential customers who search on Google. Can a website do all of this for you? Absolutely yes! Provided that the site is strategically designed and is taken care of in every detail.
But how does a well-designed site look like? Here are some things to keep in mind when we decide to build or renovate our corporate website, to obtain an effective and functional marketing tool:
1. a website is effective when it is user-oriented.
What does it mean? It means that the first design phase consists in studying the target (potential customers) and their behavior on the web, imagining the shortest possible path to take them from the Home Page to the purchase or contact page. This design phase is called the study of the User Experience (UX) and allows us to define the actual skeleton of our site.
2. a performing site is a site that loads quickly and responds quickly to clicks
This is why it is advisable to work well on images and graphic elements that must be correctly compressed, without losing quality. Even the code must be designed and developed in such a way as to be as “minimized” as possible, i.e. without overloading the system with unnecessary information.
3. choose a high-performance hosting platform
A site needs a responsive and fast environment that has good bandwidth and enough space to process server requests.
4. the contents of the site must be designed and built for seo purposes
Writing for the web is a specific technical skill, it is necessary that the texts of the site are conceived and elaborated to be correctly interpreted by search engines (first of all Google). The texts must contain the correct keywords (keywords), those that allow the user to find your site as an answer to his search (query).
5. EVEN THE GRAPHICS OF A SITE HAVE A PRECISE FUNCTION
Its purpose is to correctly communicate the brand’s message in an immediate and visual way. It is necessary to know how to balance well the balance between creativity, graphic elements and communicative functionality. Finally, remember that a website has a very specific life cycle, it must be updated often and regularly to keep up with the advances in web technology!
A website is an effective touchpoint when it’s updated: periodically publishing new content is essential to maintain SEO positioning on search engines. Do you already have a site and don’t know if it’s still efficient? You can carry out an Audit and check its health!
Digital marketing campaigns will typically use a combination of these tactics and strategies to reach potential customers, build awareness of a business, and drive sales. The most important thing is to make sure the tactics used aligns with the business goal and target audience.
